Clients have so many choices when it comes to choosing the right marketing channel. Most organisations use a mixture of different advertising channels to get their message across. But we believe that people still respond best to people – and we’re not alone.

Appco Group Malaysia offers clients a way to introduce, advertise and sell a product or service – all at the same time. We help companies increase sales, increase market share, connect with their customer base, and build their brand.


At Appco Group Malaysia we place the clients at the centre of everything we do.
Our performance based model means the clients only pay for the results we deliver. We do not charge set up or management fees, we do not charge an hourly rate or require a minimum level of investment. We are remunerated purely on performance, which means the onus is on us to consistently deliver quality customers. We insist on the highest possible standards of integrity and accountability at all times.

We make a commitment to the clients through our brand promises of risk free customer acquisition, guaranteed return on investment and brand enhancement.

Risk free customer acquisition
The clients only pay for the customers or donors we deliver, ensuring risk free customer acquisition. This is our key differentiator as most advertising and marketing companies require upfront investment where there is little guarantee that it will work.
Guaranteed return on investment
Quality interactions, creates quality customers and donors resulting in high value returns for the companies and charities we represent. In addition working with Appco creates a return-on-investment, anything from four to 12 times depending on the customer or client we work with.
Brand enhancement
We insist on the highest possible standards of integrity and accountability at all times. We deliver unrivalled brand enhancement and superior quality customers and donors for the clients. We are without doubt the best company in the world at delivering high volume sales, while still leaving every customer we interact with positive, regardless of whether they become a customer/donor or not.

The simple answer is because it works – and the results are much more measurable, unlike TV campaigns, newspaper adverts and billboards.

Commercial clients
We generate over US$45,000 in sales every month across the region.

Charity clients
On average, every month in Asia, we secure more than 21,000 donors for the charity partners, which means that between them they receive more than US$115 million in donations – every month (based on a donor giving for an average of three years).

Appco Group Malaysia uses a performance-based model, which means the onus is on us to deliver committed, long-term, customers or regular-giving donors because commercial clients and charities only pay us for the customers or donors we deliver.

Contracts with our commercial and charity clients are agreed on a campaign basis, and payments to Appco Group Malaysia come from a pre-allocated sales or fundraising budget (which may, for example, also include TV and billboard advertising).

We are paid by a commercial client or charity client for each customer or donor recruited. This is a one-off payment from a pre-allocated sales or fundraising budget. All sales or donations made by people signed up by the face-to-face independent contractors in our network go directly to the nominated client or charity.