Telekom Malaysia launches unique interactive fundraiser

Renowned Malaysian telecommunications provider – and long-term Appco client – Telekom Malaysia surprised many with a one-of-a-kind call for donations via an interactive TV commercial.

Telekom Malaysia’s fundraising initiative is believed to be the first instance in the country where TVC has been used as the main platform for gathering donations.

For the past 11 years, Appco Group Malaysia has been working with Telekom Malaysia to raise awareness of its services.

Since the partnership began in 2005, Appco Group Malaysia has secured over 120,000 broadband customers for Telekom Malaysia.