Appco Group India helps double customer database for Tata Sky

Appco Group India’s Entertainment division has significantly increased its sales for client Tata Sky, almost doubling the monthly number of customers signing up for the client’s services.

Since January 2014, the number of sales representatives working with Appco Group India has increased from 100 to 220, reflecting the dramatic increase in sales.

Dhananjay Uppoor, National Head, Tata Sky said, “Since January 2014, we have witnessed almost a 50% increase in customer acquisitions across 10 locations in India, which is a huge jump on all fronts. We understand and appreciate the challenges overcome on the way to this milestone and feel strongly that this is only the beginning. We are confident that we would double the customers acquired by December 2014 with Appco’s help. The quality of customers signed up to our services have been excellent.”

Sales representatives promote the different services Tata Sky has to offer and they have also been raising awareness for a new karaoke service, which has a library of Bollywood tracks.